An omni-channel world necessitates distributing a whole bunch of similar content to a whole disparate set of devices. Oftentimes some of these devices had "hardcoded" content within them, requiring a full code update to change the simplest of phrases.

Much of this has changed with the headless CMS. The separation of verbally branded content from the presentation layers of applications and websites has allowed for simpler processes to update this content. This has enabled everything from personalization to internationalization, all with the promise of letting application engineers focus on adding new features to products instead of tweaking the language of existing digital destinations.

The Zesty.IO platform is tuned to be a comprehensive tool for the modern marketer, providing much more than headless CMS for the destinations it supports. Within the content manager, users can see how their content will appear on any webpage simply by selecting the device or size from the bottom menu tabs. Offering almost WYSIWYG capabilities to the marketer's toolbox means that the distance between marketer and audience just became that much shorter.